Prompt to Profit™: The AI Prompting Framework Helping Businesses Use AI Like a Strategic Partner
Prompt to Profit™ is a practical, business-aligned framework developed by Amrei Dizon, co-founder of Introspeck Management Consultancy. First presented to the Philippine AI Business Association (PAIBA), and is a scalable system for prompt strategy that delivers results.
Developed by Introspeck Co-Founder Amrei Dizon, first presented to the Philippine AI Business Association, this framework redefines how entrepreneurs turn prompts into real profit
What if the bottleneck in your business isn't your time, team, or tools—but the way you structure your requests?
As AI becomes more accessible, the real advantage is no longer about what tools you use. It’s about the clarity of how you use them. Many treat ChatGPT like a content generator. But those who gain the most? They treat it like a strategic partner.
Prompt to Profit™ is a practical, business-aligned framework developed by Amrei Dizon, co-founder of Introspeck Management Consultancy. First presented to the Philippine AI Business Association (PAIBA), and is a scalable system for prompt strategy that delivers results.
Whether you’re a founder, creative lead, consultant, or team manager, this framework equips you to:
Spot everyday tasks that AI can handle
Write structured prompts that return usable outputs
Focus on profit—not just productivity—for every AI request
🧱 THE 3 HIDDEN PROFIT BLOCKERS™
Before writing a single prompt, take stock of what’s quietly draining your business. The Hidden Profit Blockers™ framework defines three categories:
Hidden Profit Blockers™ – Echo, Ceiling, and Fog Work visual guide for identifying AI opportunities in business
Hidden Profit Blockers™ – Echo, Ceiling, and Fog Work visual guide for identifying AI opportunities in business
Echo Work
These are repeatable, low-differentiation tasks—like rewriting captions, sending similar emails, or formatting reports. While essential, they don’t require your unique thinking. These are ideal for AI-assisted batching and automation.
Echo Work – Repetitive business tasks such as replying to FAQs, reformatting reports, and rewriting captions that AI can automate to save time and reduce manual effort
Echo Work – Repetitive business tasks such as replying to FAQs, reformatting reports, and rewriting captions that AI can automate to save time and reduce manual effort
Ceiling Work
Tasks you delay because they seem too complex—such as writing proposals, creating sales funnels, or drafting strategic plans. They stay stuck on your to-do list. With the right prompt, AI can help you make a solid first draft or direction.
Ceiling Work – Business tasks often delayed due to lack of expertise, such as drafting proposals, building pricing models, or creating marketing strategies, where AI can act as a co-strategist
Ceiling Work – Business tasks often delayed due to lack of expertise, such as drafting proposals, building pricing models, or creating marketing strategies, where AI can act as a co-strategist
Fog Work
These are the unstructured, vague challenges—improving retention, redesigning the customer experience, defining your messaging. You know they matter, but you don’t know how to begin. Prompts give you a head start by helping you frame your thoughts.
Fog Work – Unstructured and unclear tasks like planning a campaign or fixing client retention, where AI can help bring clarity and offer a starting point for action
Fog Work – Unstructured and unclear tasks like planning a campaign or fixing client retention, where AI can help bring clarity and offer a starting point for action
The Hidden Profit Blockers™ is a self-audit tool to determine when an AI prompt is helpful. Instead of guessing which tasks are “AI-able,” this lens categorizes your workload into Echo, Ceiling, or Fog—and helps you decide how to approach it:
Echo tasks are repeatable—these are easiest to automate.
Ceiling tasks can be delegated to AI with the right structure.
Fog tasks benefit most from AI’s ability to generate structure, categories, or angles to explore.
Use this as your first step before building any prompt. It keeps your workflow focused and your prompting strategic.
💼 THE 5 PROMPT-TO-PROFIT™ PATHWAYS
These are the five categories of business activity where AI prompts most often yield useful, high-return outcomes:
1. Sell Smarter
AI helps you write sales emails, rebuttals, offer updates, and LinkedIn messages that speak directly to customer pain points. This improves your close rates and customer clarity.
2. Work Faster
Use AI for SOP drafts, email templates, social captions, meeting summaries, and more. These save hours without compromising quality—especially useful for small teams.
3. Decide Sharper
Let AI help you analyze options, structure plans, create comparisons, or reflect on customer data. These prompts support clearer thinking and faster decision-making.
4. Look Better
Turn messy drafts into polished pitch decks, proposals, and bios. Visual clarity and verbal polish are part of how your brand builds trust—and AI can help you get there quicker.
5. Connect Deeper
Use prompts to write better support replies, onboarding scripts, apologies, and check-ins. AI helps you maintain warmth and clarity in communication, even under time pressure.
🧠 THE SPECK™ PROMPTING FRAMEWORK
SPECK™ Prompting Framework – 5-part AI prompt structure including Standpoint, Problem, Expectation, Constraints, and Key Insight
SPECK is the heart of Prompt to Profit. It helps you write complete, context-rich prompts with five components:
S: Standpoint
Who should the AI be acting as? When you give AI a role—like copywriter, strategist, assistant—it returns outputs that match how you want it to think.
P: Problem
What are you trying to solve or create? Be direct. This focuses the AI's response and prevents confusion.
E: Expectation
What should the final output look like? Specify the format—table, list, paragraph—so the answer fits your use.
C: Constraints
What rules or limits should it follow?Add length, tone, audience, or structure preferences so it doesn’t guess.
K: Key Insight
What context does only you know? Share details, past attempts, or brand notes that make the output relevant.
When used well, SPECK reduces rewrites, improves speed, and helps teams adopt AI with confidence.
🎯 THE PROFIT PROMPT MATRIX™
Not sure what to prompt for first? The Profit Prompt Matrix™ helps you sort tasks by effort and value:
Fast Win Zone
Easy to do, high return. These should be your first prompts (e.g., “Summarize 10 reviews into a feedback chart.”)Long Game
High effort, high reward. Think business plans, campaign architecture, or partnership proposals.Practice Zone
Low stakes and low payoff, but good for warming up (e.g., “Write 5 tweet variations for this headline.”)Time Sink
High effort, low value. Avoid these or delegate elsewhere.
This matrix simplifies decision-making and gives your team clarity on how to integrate AI.
WHAT'S NEXT
Prompt to Profit is more than a content technique—it’s a thinking tool. It encourages clarity, delegation, and confidence in AI use.
In upcoming pieces, we’ll share:
Real-world examples of Echo, Ceiling, and Fog Work
SPECK prompts you can copy-paste for common tasks
How teams use Prompt to Profit across sales, operations, and marketing
Follow Introspeck on LinkedIn or sign up for the newsletter to get updates as we release the full Prompt to Profit™ blog series.
Framework developed by Amrei Dizon, Founder and Chief Strategist at Introspeck Management Consultancy
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The Philippine AI Business Association (PAIBA) Founding Board of Directors is dedicated to guiding Filipino businesses in integrating AI into their operations, ensuring responsible and strategic adoption tailored to SMEs. Representing various industries, the board brings expertise in business development, legal compliance, data governance, AI technology, marketing, and industry-specific applications.
From left to right: Dominic “Doc” Ligot, Founding Director for AI Ethics & Data Governance and Co-Director for Marketing and PR; Allan Tan, Founding Director for AI Technology & Research; Victoria “Vicky” Betita, Founding Execom and Director for Industry Development; Josephine “Josie” C. See, Founding Execom and Director for Membership & Engagement; Atty. Joshua Jerome Q. Santiago, Founding Execom, Board Secretary and Director for Legal & Compliance; Anne Francisco, Founding Vice President and Execom; Jerry Ilao, Founding President; Prof. Ricardo “Ricky” De Vera, Founding Director for Strategic Marketing & Business Transformation; Enrique Pablo “Eric” Caeg, Founding Director for Organizational Development; Atty. Arnel D. Mateo, Founding Director for Legal & Data Privacy; Amrei Dizon, Founding Execom and Co-Director for Marketing & PR.